Discover NEW SEO Tips If Your Domain Is Fresh Off The Development Line with Jeff Coyle

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Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks.

Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.

In this episode we discuss:

  • Businesses Jeff started when he was younger  [3:02]
  • Aspects of businesses he enjoyed the most in his early years  [3:56]
  • Jeff’s experience in working at an early stage startup  [4:59]
  • How he saw the opportunity in the market for search engine optimization  [6:12]
  • When Jeff started his first company  [8:59]
  • Jeff’s work at TechTarget and how the spirit of MarketMuse came into existence  [9:58]
  • What is Marketmuse, how it helps you build and improve your content  [12:34]
  • What does the framework for content from MarketMuse include  [13:33]
  • Who can benefit from using MarketMuse  [16:01]
  • MarketMuse Pro as an entree to self-service  [16:44]
  • How MarketMuse helps  to get your content to rank higher  [18:59]
  • How MarketMuse can help you gauge  the success of your content for competitive keywords [20:25]
  • Case study of a client who changed their entire business direction because of MarketMuse  [21:59]
  • Crafting a plan into creating a website using MarketMuse during a black swan event [23:27]
  • Natural language generation technology  [28:12]
  • What tech to watch out for in content marketing in the future [32:45]
  • How to contact Jeff and learn more about MarketMuse [34:33]

Quotable Quotes

  • We were selling leads way  before selling leads was remotely cool.
  • We can tell them exactly the content items they need to create, how many content items ,on what topics would allow them to own that topic.
  • We’re the only platform that provides personalized metrics per difficulties.
  • Natural language generation is probably the hottest field in Artificial INtelligence this year, probably til next year.

Links to sources and tools

  • Head on over to to learn more about content strategy and start a free trial of MarketMuse
  • Email Jeff at: if you have any questions
  • Watch this episode on YouTube
  • Discover what content to create for traffic in this episode

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