Discover what content to create for traffic and how to stand out with printed material with Vladimir Gendelman

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Today’s guest is Vladimir Gendelman, Founder and CEO of Company Folders, an online printing company specializing in presentation folders, binders, and envelopes. Company Folders has been listed on the Inc 5000 list of fastest-growing companies in America for 3 consecutive years.

In this episode we discuss:

  • Conversations about entrepreneurship in the family  [2:44]
  • Coming to America as a Jewish refugee  [3:23]
  • Story of their first hours in the US  [4:36]
  • His first foray into entrepreneurship in Austria and Italy  [5:43]
  • Doing something that is viewed as an embarrassment by Russians  [7:30]
  • His first entrepreneurial experience in the US  [9:32]
  • How he started making customized  company folders [11:31]
  • Regrets in naming his company Company Folders  [13:41]
  • Running around with a chicken with his head cut off as a solo entrepreneur  [14:21]
  • How large companies found him through SEO and getting banned from Google  [15:27]
  • Deciding what content to create to get traffic and give information to clients  [17:18]
  • Their design process and communicating with clients regarding their brand requirements  [19:39]
  • The power of printed materials to  entrepreneurs starting a business right now  [22:02]
  • Types of designs they do [23:56]
  • Get a free design consultation from Vladimir [24:33]

Quotable Quotes

  • In certain applications social media is huge you can very quickly establish yourself as a subject matter expert.
  • We have no entrepreneurs in our family, our family is not meant to be entrepreneurs. Everything they have ever tried always failed and they lost money. So that’s not encouraged.So I have to become a doctor or a lawyer. Those were the choices.
  • In Russia, the whole entrepreneurship (idea) didn’t exist. So the whole concept, me going out there to sell something, to offer something was an embarrassment to other people. Not to me though.

Links to sources and tools

  • Contact  Vladimir at for your design and printing needs. He is also offering a free 15 minute design consultation.

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