Niche Marketing: Why You Should Niche Down Your Business with Bryan Jakovcic

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In this episode I talk to Bryan Jacovcic. Bryan Jakovcic is the president of Fusion Health which is a three time INC 500/5000 company. His company is in the correctional institution space, creating software for correctional  institutions. And now he’s starting to grow into other areas of focus.

In this podcast we talk about niche marketing, growing your business and how to treat people in your company. Have a listen.

In this episode we discuss:

  • Influences from his early life that lead him to entrepreneurship  [3:15]
  • His first business and first failure  [6:06]
  • How he got into working with computers  [10:33]
  • Niche marketing: benefits of niching down your business  [15:54]
  • Building a business where people love to work at  [22:33]
  • What’s next for Fusion Health  [27:20]
  • How to get in touch with Bryan  [21:41]

Quotable Quotes

  • One question I was asked once was “Who’s more important, the customer or the employee?” and I said the employee, because without great employees you wouldn’t have customers.

Links to sources and tools

  • Follow Bryan and Fusion Health on LinkedIn:

Bryan’s LinkedIn:

Company Linkedin:

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