In this episode we have Craig Simpson. Craig is the owner of Simpson Direct, Inc. based out of Bend, Oregon. Since beginning his career in direct marketing over 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions of dollars in revenue for his clients.
His direct marketing company manages almost 300 different direct mail promotions each year. He works in practically every industry, marketing everything from auto and RV dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, and health & beauty products.
Craig’s knowledge of direct marketing techniques has helped him become the nation’s leading expert in direct mail marketing. He is regularly asked to speak at national events. He is the author of The Direct Mail Solution and The Advertising Solution published by Entrepreneur.
In this episode we discuss:
- His first business he started in high school [4:55]
- Direct mailing [7:53]
- Three key things to direct mailing [9:56]
- How to know if a mailing list is good [12:04]
- What types of products would not work with direct mail marketing [13:32]
- Why direct mailing is still effective during this era of emails and digital marketing [18:03]
- Types of direct mail that are effective for different businesses [19:31]
- What makes a campaign successful [21:18]
- How much would it cost to have a direct mail campaign done and the ROI [23:48]
- How to contact Craig and learn more about direct mailing [25:14]
Links to sources and tools
- Connect with Craig Simpson on LinkedIn
- Interested in running a direct mail campaign for your product/service? Visit https://www.simpson-direct.com/ to learn more
- If you liked this episode, here’s a few more you may also like:
- How to Create a Six-Seven Figure Business – Advice from a Serial Entrepreneur with Timothy Dick
- Developing a Personal Brand with Erik Cabral
- Niche Marketing: Why You Should Niche Down Your Business with Bryan Jakovcic
- Freeing Yourself from Financial Shackles and Achieving Financial Freedom with Damion Lupo
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