Franchising a Profitable Property Management with Aaron Marshall

Play episode
Franchising a Profitable Property Management with Aaron Marshall
Hosted by

Coming up on Pass the Secret Sauce, we have Aaron Marshall, CEO and co-founder of Keyrenter – a property management with a business model that is engineered to save work time, effort and money, allowing people more time for the things they enjoy.

Through automation and technology, KeyRenter has developed KeySystems that allow the Keyrenter owner to manage more properties, increase profitability and decrease risk. A Keyrenter franchise can be started for as little as $35,000 from a home office with no startup staffing. They even finance up to 75% of the franchise fee for qualified applicants.

Aaron wrote the book Cash Flow is King: Creating Wealth Through Real Estate. He was diagnosed with cancer, fighting this tough battle can be read on various websites.

In this episode we discuss:

  • How Aaron’s had earned money growing up [4:18]
  • His academic and working overview [7:00]
  • Being rejected of a job but was encouraged to be an entrepreneur [9:00]
  • Aaron’s starting his first own brokerage [12:50]
  • Ways to generate the traffic of his real estate deals [14:23]
  • Taking care of your wellbeing matters [17:50]
  • The stressful situations he was in and how he deals with them [20:40]
  • The background of Keyrenter [23:35]
  • Hiring internal accountants to handle and help with their accounts [25:40]
  • What are the marketing campaigns they are using to attract franchisees [27:00]
  • How to become a franchisee of Keyrenter [28:00]
  • Handling the digital space of their property management [30:00]
  • Best way to connect with Aaron Marshall [32:00]

Links to sources and tools

Listen to more PTSS episodes:

Thanks for listening. Don’t forget to like us on Facebook to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.

Support our podcast

If you’re a fan of the show, there are three simple things you can do to support our work:

  1. Rate and review the podcast on iTunes or wherever you subscribe.
  2. Tell a family member, friend, or colleague about the show.
  3. Subscribe so you never miss an episode.

Subscribe to us on YouTube and follow us on LinkedIn




Join the discussion

More from this show


Episode 16