Today’s guest is Aurora Winter, MBA. She is a bestselling author, TV-producer, media coach, ghostwriter, and successful serial entrepreneur. Aurora uses her film-making expertise and neuroscience to help people communicate and get results, whether it’s raising 7 figures for a startup, negotiating for a raise, or enrolling a new client.
If you have ever wanted to write a book, become an in-demand speaker, or communicate more effectively, you will definitely want to stay tuned.
In this episode we discuss:
- Introduction to the episode [2:29]
- Aurora’s interesting facts when she was a child [4:03]
- Her first exposure in entrepreneurship [6:30]
- Working in the film business, her own film and TV production company [7:52]
- Starting writing books, screenplays [9:45]
- Useful tips on how to write a book [10:50]
- Identifying if the screenplay is written well or not [14:45]
- Recommended resources to start your writing journey [16:40]
- Attracting ideal clients for your business using books [18:45]
- Techniques on how to monetize your books [21:10]
- Books are legacy assets and life assets [23:50]
- Ways on how to market your book [24:30]
- Importance of books in our life [28:05]
- Best way to get in touch with Aurora [31:30]
Quotable Quotes
- Before you face that empty blank intimidating page, consider well ‘what am I doing here, and why am I doing it and what really matters.’
- Any kind of framework that is proven to work, is not constricting you. It is liberating you.
- Your story matters, your life experiences matter, your business expertise matters and you may be the answer to somebody’s prayers.
Links to sources and tools
- Connect with Aurora on LinkedIn
- Read her books Turn Words into Wealth for Free
- Learn more about her book coaching and other services
Listen to other PTSS Episodes
- How AIM Framework is Useful for People and Business with Michael Roderick
- Growing Online Presence to Attract Talents and Audience with Shana Cosgrove
- Sell More Books on Amazon: Research, Creation and Marketing with Dave Chesson
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