Having Mental Toughness to Launch A Business Idea with Peter Samuelson

Play episode
Episode 117: Having Mental Toughness to Launch A Business Idea with Peter Samuelson

Today on Pass the Secret Sauce, one of the topics Peter and I discussed was about the impactful skillset that an entrepreneur should have to act and launch a business idea. Our guest Peter Samuelson is an entrepreneur and the founder and president of Ardeo Education Solutions, a private company that helps improve access and enrollment at colleges and universities. Peter founded the company 10 years ago because he is passionate about increasing access to the life-changing impact of higher education. He is a graduate of Yale Law School and a former management consultant with McKinsey & Company.

In this episode we discuss:

  • Peter’s Redbox idea, talks of the business plan  [7:10]
  • Working for non-profits, traveling overseas  [9:10]
  • His experience in refugee’s camp in Kenya  [13:15]
  • The boom of the internet, how to write a business plan  [17:40]
  • Most impactful skillset to act and launch a business idea  [19:43]
  • Career options assistance in Yale  [24:48]
  • The business idea of helping students to go into college [27:00]
  • The objections he met with the business idea [28:50]
  • Expanding their career option assistance programs in the future  [32:45]
  • The great recession, bootstrapping, hiring strategy  [35:55]
  • Tips on making a business grow stable [38:40]
  • Best ways to reach out to Peter and learn more about Ardeo  [41:15]

Links to sources and tools:

  • Connect with Peter on LinkedIn
  • Check out Ardeo’s Loan Repayment Assistance Programs

Listen to other PTSS episodes:

Thanks for listening. Don’t forget to like us on Facebook to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.

Support our podcast

If you’re a fan of the show, there are three simple things you can do to support our work:

  1. Rate and review the podcast on iTunes or wherever you subscribe.
  2. Tell a family member, friend, or colleague about the show.
  3. Subscribe so you never miss an episode.
  4. Subscribe to us on YouTube and follow us on LinkedIn
Join the discussion

More from this show


Episode 4