Having Mental Toughness to Launch A Business Idea with Peter Samuelson

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Episode 117: Having Mental Toughness to Launch A Business Idea with Peter Samuelson


Today on Pass the Secret Sauce, one of the topics Peter and I discussed was about the impactful skillset that an entrepreneur should have to act and launch a business idea. Our guest Peter Samuelson is an entrepreneur and the founder and president of Ardeo Education Solutions, a private company that helps improve access and enrollment at colleges and universities. Peter founded the company 10 years ago because he is passionate about increasing access to the life-changing impact of higher education. He is a graduate of Yale Law School and a former management consultant with McKinsey & Company.

In this episode we discuss:

  • Peter’s Redbox idea, talks of the business plan  [7:10]
  • Working for non-profits, traveling overseas  [9:10]
  • His experience in refugee’s camp in Kenya  [13:15]
  • The boom of the internet, how to write a business plan  [17:40]
  • Most impactful skillset to act and launch a business idea  [19:43]
  • Career options assistance in Yale  [24:48]
  • The business idea of helping students to go into college [27:00]
  • The objections he met with the business idea [28:50]
  • Expanding their career option assistance programs in the future  [32:45]
  • The great recession, bootstrapping, hiring strategy  [35:55]
  • Tips on making a business grow stable [38:40]
  • Best ways to reach out to Peter and learn more about Ardeo  [41:15]

Links to sources and tools:

  • Connect with Peter on LinkedIn
  • Check out Ardeo’s Loan Repayment Assistance Programs

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