Marketing a Tech Start-Up, Competing in Google Organic Search with Bryan Clayton

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Compete in Google Organic Search for Business

Bryan Clayton is CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting his current company, Bryan founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.

Bryan‘s interests and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.

In this episode we discuss:

  • Introduction  [1:53]
  • Bryan was forced to do entrepreneurship [4:37]
  • He owned one of the biggest lawn mowing companies [5:13]
  • His advice about work-life balance  [6:10]
  • How to identify things that lacking in your management  [9:35]
  • Growing revenues of small business owners  [17:17]
  • Transitioning from blue-collar to tech-type business  [20:50]
  • How to market a tech start-up and get customers  [27:43]
  • Competing in Google Organic Search [29:51] 
  • Learn more about Bryan Clayton and Greenpal  [34:15]

Links to sources and tools:

  • Connect with Bryan Clayton on LinkedIn
  • Get GreenPal’s yard maintenance services at an affordable price

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