Grow Your Online Sales Using Facebook Marketing with David Emmons

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David Emmons is the owner of Artist Marketing Formula, a company that helps artists and other small specialty business owners utilize the power of the internet and social media marketing to sell online and set up a sustainable online future. Three years ago, David made a shift and it changed his life. Up to that point, he was doing 30 shows a year. Now he only exhibits at 1 or 2 of his favorite shows. This massive shift happened simply because of how he uses his Facebook business page and the online marketing skills he has developed. His internet business increased by 1,000% and is rising monthly. His Facebook page increased from 757 fans to 96,000 fans in just three years and it is still increasing at a rapid pace. Now that he is free of the frustration of working so hard to make his business profitable, David has turned his focus towards helping others learn how to use online marketing to create this same freedom and success for themselves.

In this episode we discuss:

  • Introduction  [1:55]
  • David’s Aha moments in life  [7:30]
  • Pivoting your life’s path when low moments hits you [11:50]
  • How David grew his woodworking business  [19:40]
  • His secret to success in business  [23:37]
  • Platforms and tools to use for your marketing [27:30]
  • Focus your marketing on the right things  [29:25]
  • Have an organic conversation with your prospects  [33:06]
  • How he uses Facebook and Instagram to advertise  [37:15] 
  • Online marketing, increasing prices for your products [43:34]
  • How to identify your right target market  [51:02]
  • Learn more about David’s marketing class  [56:02]

Quotable Quotes:

  • That’s what drives the sales: it’s personalities, connecting people, connecting with your story. They’re connecting with your creative way to make something. This human connection is really what makes the sales happen. It’s also what makes the fan base grow. 
  • Make sure you utilize video or gifts or anything that gets some motion happening on your website. Some visuals are good. Make sure you have customer testimonials on there because what other people say about your brand is way more important than what you say about your brand.

Links to sources and tools:

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