PR Strategies and Getting Publicity for Business with Mickie Kennedy

Mickie Kennedy is a PR expert who founded eReleases 23+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He started the company in 1998 after working in a PR environment that was not meeting the needs of small- and medium-sized businesses and firms. He struck out on his own to build a company that would give smaller firms access to the newswire – with a personal touch. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, at every price point.

In this episode we discuss:

• Mickie’s first email newsletter business  [5:50]
• How did Mickie help people get promoted  [9:31]
• Doing press releases for businesses and their results  [12:10]
• Free PR strategy email series  [18:05]
• What are the mistakes in doing press release  [21:00]
• How long does a PR campaign should run  [27:30]
• How they made a local carpet store get publicity  [29:50]
• What do PR deliverables look like [35:41]
• What is PR news wire [37:52] 
• Learn more about Mickie and eReleases [39:56]

Links to sources and tools:

• Connect with Mickie Kennedy on LinkedIn
  • https://www.linkedin.com/in/publicity
• Get  PR Strategy Email Series – ALL FREE
  • https://www.ereleases.com/plan
• Follow their social media accounts for updates
  • Instagram https://www.instagram.com/ereleasespr/
  • Twitter https://twitter.com/ereleases
  • Facebook page https://www.facebook.com/ereleases.press.release.distribution

Listen to other PTSS episodes:

• How to Use Google My Business to Attract More Customers for Your Business with Jason Hennessey
• Increasing Brand Awareness through Strategic Marketing Communications with Lori Sussle Bonanni
• Establishing Client Avatar for Your Business with John Highley

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