PR Strategies and Getting Publicity for Business with Mickie Kennedy

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PR Strategies and Getting Publicity for Business with Mickie Kennedy

Mickie Kennedy is a PR expert who founded eReleases 23+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He started the company in 1998 after working in a PR environment that was not meeting the needs of small- and medium-sized businesses and firms. He struck out on his own to build a company that would give smaller firms access to the newswire – with a personal touch. eReleases delivers personal service and exceptional value to every customer, every time a release is submitted, at every price point.

In this episode we discuss:

  • Mickie’s first email newsletter business  [5:50]
  • How did Mickie help people get promoted  [9:31]
  • Doing press releases for businesses and their results  [12:10]
  • Free PR strategy email series  [18:05]
  • What are the mistakes in doing press release  [21:00]
  • How long does a PR campaign should run  [27:30]
  • How they made a local carpet store get publicity  [29:50]
  • What do PR deliverables look like [35:41]
  • What is PR news wire [37:52] 
  • Learn more about Mickie and eReleases [39:56]

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